Frequently Asked Questions

How does TouchTracks® work?

Our programs target your best prospects with monthly (or twice monthly) full-color direct mail communications that drive respondents to a personalized webpage. A unique webpage address is printed for each recipient so prospects who respond can be identified even if they don't call or complete a form on your website. Best of all, respondents are identified instantly so you can follow-up with a telemarketing call or an email message while the prospect is still on your website.

Who designs the direct mail communications?

Generally, our marketing support team works with clients to develop the messaging and design for the personalized direct mail program. There is no charge for this service. However, some of our clients have their own marketing and design resources and prefer to develop the communications themselves.

What do the personalized webpage addresses look like?

The personalized webpage addresses can incorporate the prospect's name or a unique numeric identifier. For example, if you had a prospect named John Williams, and your company website address was www.sampleinc.com, the personalized address might be vip.sampleinc.com/JohnWilliams.

Can I use my domain in the personalized webpage addresses?

Yes, using your domain name is simple and we'll work with you or your technical contact to enable your domain name to be used.

How much do direct mail programs cost?

The fully-burdened costs of a twelve-month TouchTracks® direct mail program include campaign design, micro brand messaging, printing, postage, mailing, sorting, tracking and setting up of personalized webpage. There would be additional costs to generate additional mailing lists depending on the source of the list. For more information on pricing please call our sales department at 800-709-1755 for a quote.

How long does it take to get a campaign up and running?

A TouchTracks® direct mail program can take between 30-60 days to be developed, printed and mailed. For more information on scheduling, please call our sales department at 800-709-1755.